Category Archives: Market and Franchise

Marketing Management Process

Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50% and in developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

3 Stages of marketing management process:

Following stages are included in the marketing management process:

[1] Examine marketing opportunities.
[2] Searching and selecting target markets and audience.
[3] Formation of marketing strategy.
[4] Preparation of marketing programme
[5] Implementing and controlling the marketing efforts

Stock Market Futures – An Introduction to Future Trading

An Introduction to Future Trading

Although many people would like to reduce all of the activity on the stock market to the simply line, “buy low and sell high,” it’s important to remember that there are hundreds of different ways to go about pursuing a profit in the stock market, and even more opinions about how those strategies are best executed. One of the more popular types of investing involves the trading of stock market futures, and if you’re new to investing, it can be helpful for you to understand a little about how this process works.

As defined by investing experts, stock market futures are the result of entering into a financial contract with a company, usually a producer of commodities. When a futures contract is established, the parties involved agree to engage in the exchange of financial instruments or physical commodities in the future delivery at a certain price that is agreed upon before the items have been produced, in most cases. Although it might seem like you’re simply ordering large amounts of product for pick up in the future, people often enter into futures arrangements to hedge their investments and eliminate or reduce risk of losses.

It’s important to point out that while the stock market futures arrangements might seem like a simply buy and sell situation, it is often the contracts themselves, and not the commodities, that end up changing hands in the end. Professionals in complimentary industries, say cement production and construction, will enter into futures agreements with each other as a way to help solidify prices for an upcoming fiscal year. And instead of necessarily following up on that agreement, it can be bought or sold to other interested parties, while still managing to provide some stability for that market place.

Those who think that they might be interested in stock market futures should know that it is one of the most competitive markets in the entire world of investing. Many businesses look to the futures market as an economic tool that can be used to determine prices based on the amount of supply and demand that are available both today and what is estimated to be available tomorrow. If you’re used to the relatively short term world of day trading or technical analysis, it might be important to note that successful futures trading depends on constant gathering of information about politics, government, weather, debt and deforestation in countries all over the world.

Atlanta Ga Business Franchise Consultant Knows Comfort Keepers Franchise

Senior care franchise associates Biz Advisors Inc, as an Atlanta GA franchise consultant suggest the Comfort Keepers franchise.

Exploring the Range of Home Care Services

Senior citizens today have more home care services to choose from than ever before. And more than ever, seniors are opting to continue living at home for as long as possible, even when they need medical assistance.

Home care services have increased in popularity as a senior care option to assisted living facilities and nursing homes, even as quality of facility-provided care continues to improve.

The reasons for home care services growth include:

* Americas 65+ population is growing faster than ever (expected to double to more than 70 million by 2030, accounting for one of every five Americans)

* Much of the senior population growth is being fueled by the baby boom generation, which is entering retirement. Todays seniors, who are more active and living longer than previous generations, prefer to continue living independently at home for as long as possible

* Medical advancements make it possible for in-home care of chronic health conditions, which have become more prevalent due to the aging population

* Home care has become more accepted by physicians

* There is a movement toward more cost-effective health care options, such as in-home care

Studies show that even after they begin needing assistance with the activities of daily living or ongoing health care, seniors prefer to age in the comfort of their own home. In fact, the U.S. Department of Health and Human Services reports that more than two-thirds of older Americans who already need daily assistance are now living at home. This includes more than 70 percent of persons with Alzheimers disease.

In-home senior care agencies offer a wide variety of services that clients can select as needed. The services can be tailored to provide whatever amount of help a senior need to perform the activities of daily living. Services include:

*Companionship and care services, such as meal planning and preparation, light housekeeping, conversation and companionship, medication reminders, transportation, grocery shopping, laundry, and recreational activities

*Personal care services, such as bathing, help with mobility, incontinence care, toileting, feeding, and special diet preparation

*Technology services, such as monitoring, emergency response and medication management systems to provide security and care for seniors when professional or family caregivers are not present

Many seniors needing in-home care have chronic medical conditions that require regular management, so medical home care agencies can work in conjunction with non-medical in-home senior care providers to meet a seniors complete needs.

In-home elder care providers, such as Comfort Keepers, also serve todays more active seniors, helping them maintain connections with friends, as well as community organizations and hobbies that continue to give them satisfaction.

Atlanta GA franchise consultant Biz Advisors Inc sells the Senior care franchise, Comfort Keepers franchise.

How Swot Analysis Helps A Market Research Company To Analyze The Market

SWOT analysis is a valuable tool in the kitty of a market research company. The company provides detailed market research reports for their clients in a particular industry. It employs various methods and techniques to collect, gather and analyze the information about different companies in a particular market and a particular sector. This analysis determines where a particular company fits between its internal and distinctive capabilities and external opportunities and threats. SWOT stands for Strengths, weaknesses, opportunities and threats of an organization.

The SWOT analysis is performed for each organization to assess its strengths and weaknesses and to get required insight in the potential and critical issues that can affect a venture. These processes are comprised of three important phases where it determines the strategic issues, the strategy and the implementation and monitor of the strategies.

Determining the Strategic issues relevant to a firm

A market research company starts this analysis by determining the firms position in the relevant industry. It also determines the companys position in the general environment. They also determine the internal issues, external issues, opportunities and threats that affect companys prospects. They analyze and rank the external issues according to probability. It also lists other strategic factors, external or internal that can affect the competitive position of the company in the long-term.

Identifying the Strategy

Next important step is the identifying the capability of the firm to fit into its internal capabilities and external environment. In addition, this process also requires designing alternative strategies for addressing vital issues. The market research company makes use of critical SWOT matrix to identify the strategies.

Implementing and monitoring strategies

After identifying the strategies, the next job is to implement and monitor the strategies. It includes assigning responsibilities, allocating budget and then monitoring progress and reviewing the process from the beginning.

Conclusion

Market research offers the great insight about the market and the consumers. In addition, keeps the company updated of changing tastes of the consumers to help it cater to the changing consumer tastes. The market research companies make use of SWOT analysis to develop corporate, product and marketing strategies.

With the help of this analytical tool, the company can work towards improving the strengths of the clients company and reducing the weaknesses. It can help increases strengths by making targeted efforts such as building strong brand name, increase market share and improve the skills. Though the company does not have any control over the external opportunities and threats, by increasing the companys strengths, it can help them grab opportunities.

SWOT analysis helps in situational analysis and can help in analyzing the present situation and make best use of it. The firm can use the forecast given by the market research company in its report to devise the strategies to counteract the problems and exploit the opportunities. Lucintel is among the leading market research companies providing their valuable services to global clients.

Own A Franchise Financial Conversations To Have With Your Family Before Choosing A Franchise

Guest Blogger: Ray Moore, CFE, Vice President of Development, BrightStar

The successful franchisee will first and foremost find the right fit. The right fit may be the one that best fits his or her financial resources and goals. The potential franchisee should sit down with their spouse and family and ask some hard questions. Together they will have to decide what outcomes they need to realize to consider this venture a success. They will have to separate out the must have or non-negotiable outcomes before shopping for a franchise opportunity.

The couple/family should agree to the following each family will have to fill in the blanks according to their own circumstances. Its a good idea to consult an accountant:

1.We will not invest more than $_____ of our cash/liquid capital.
2.We will not borrow more than $______ in additional funds to capitalize the business.

With any start up, business owners need to have enough money, either set aside or in other income, to cover household bills and run the business for 12 to 18 months. The following questions will help determine how much is needed:

3.To make sure we can still live comfortably while growing the business, we will cut our household budget to $ ____ per month for at least ____ months and be sure to never exceed that budget.
4.We will only buy a franchise that we have confidence can get big enough to feed itself, i.e., income (cash flow) will cover monthly business expenses (fixed and variable costs), no later than ___ months after signing the agreement.

With many new business start ups, the owner will not be able to take a salary for 1-2 years. The family needs to know that household expenses will be covered during that time.

5.We will only seek a franchise for sale that we have confidence will be able to pay me a discretionary salary (enough to cover some or all of household expenses) without harming the business no later than ___ months after signing the agreement.
6.We will generate other income of $___ (amount needed to make up for loss of other income and savings budget) from ___ (spousal income, other household income or investments) independent of the new franchise business.
7.We will only pursue a franchise business opportunity that will allow us to have our initial investment back, i.e., pay off the start up loan from business income, in ____ months/years.

These are just some of the items that typically come up, or should come up, during the conversations leading up to buying a franchise. Asking the right questions will get you the answers you need. Ask them of yourself, your spouse, your family, the franchisor and other franchisees so you can get the full picture of what your life will be like while building your business, and what it can be like once you have established your new franchise.

Ray Moore, CFE, BrightStar

Top reasons to invest in the stock market

There are a lot of reasons why people may want to invest in the stock market. Here are some of the top reasons why people think that playing the stock market is a great investment strategy:

1. Financial Freedom This is the main reason why most people are interested in the stock market. Some of us are not satisfied with our day jobs and are looking for an escape from the typical 9-5 workday. Others would just like to make some extra money. Investing in stocks can give you that financial freedom. In fact, many traders earn a living from just trading stocks. Day traders buy and sell stocks frequently, buying stocks when the prices are low, and making hefty gains when they sell at high prices. The downside is that as easy as it may sound, it is actually not that easy. There is a risk that you will lose money in the stock market. Not everyone can make money from investing in the stock market, especially if you just speculate. However, with the right amount of dedication and research, you may find yourself making money from investing and giving yourself that financial freedom.

2. Saving for Future/Retirement Instead of actively trading invest in stocks for the long term. This is the passive method of investing, where you buy certain stocks and hold it over time. This strategy is good if you dont have a lot of time on your hands. You still need to monitor your portfolio from time to time but you dont need to actively trade. For example, imagine if you had bought Google or Apple a few years ago and held it until now. Your investment would have skyrocketed without having the need to actively trade.

3. Diversification Investing in stocks is one method to keep a diversified portfolio. This is important because you dont want to keep all your eggs in one basket. Along with investing in bonds, mutual funds, and your 401(k) plan, stocks will help diversify your portfolio further. Diversification will allow you to reduce your risk by allocating your money to different investments. That way if one financial instrument is doing poorly, it wont impact your portfolio as much.

Reasons why people may want to invest in the stock market are not only limited to the ones I have listed above. There are actually many more reasons why others invest in the stock market. For example, some people just like to invest for fun and like the thrill of it.

Is A Car Wash Franchise A ‘cash Flow’ Machine

The best answer to that question about a car wash franchise depends on your comfort level with taking risks. Every business has risks involved and car wash franchises are no different, however they do offer a unique opportunity in a cash business.

There are a few things you must consider before diving into the car wash franchise industry. The first decision is to decide what type of car wash franchise system you want to own. You have the option of a fully automated system that does all the work for you or you can choose to have a partially automated system that will require employees to finish the work. At first glance the fully automated one seems like the most logical choice but having more running equipment can mean more expensive things that break down and need fixing. Don’t forget that if your machines are down, cars aren’t getting washed and no money is coming in.

Choosing the right location for a car wash franchise is practically the most important thing you can do, and I’m talking more about cities than specific locations. Seattle rains about 300 days per year and people aren’t really interested in washing their cars there. On the flip side, sunny southern california barely has rain and people in socal really want to keep their car looking clean.

In talking about cash flow for a car wash franchise, one immediate hurdle is the initial franchise start up fee which ranges anywhere from $1,000 to $100,000. Typically they are in the $20,000 – $30,000 range. Some franchise fees are even non-refundable even if you decide to not buy the franchise. Make sure you find that out before you put any money down.

Another major cost of owning a car wash franchise is the royalty payments. They typically range from 3% – 6% of gross sales, not net profits. Some franchises have minimum monthly revenues no matter what happens in your business. So if you have some slow times or it rains 14 straight weekends in a row, you still gotta pay the minimum requirements.

Don’t forget that other typical car wash franchise expenses include equipment, signs, working capital, advertising fees, etc. Equipment could be anything from chemicals to car accessories to cash registers.

Bottom line is that owning a car wash franchise for cash flow is a proven business system as long as all factors are taken into consideration and smart business choices are made.

Global Market Report 2012

Global Stock Market 2012

Australian Share Market has started to get much better level in Local Share Market. Bank Scripts are raising for example ANZ Banking Group and National Australia Bank with the Capitalization and with the size of 87$ this year. China Market has the good movement in Market of 2012. So this movement made Investors and Traders to bet for buy and sell in the Financial market. Only in 2010 Index Future was launched in China Financial Future Exchange which has been going in the nice Movement in China Market. In African Stock Exchange, there are 4 Exchanges which has been taking place in the Capitalization in Africa. They are Ghana Stock Exchange, Sierra Leone Stock Exchange, Nigerian Stock Exchange. Many years, the African Capital Market Integration Council stays at the front of the Integration Process and surviving it. In 2012, More Investors from Foreign has started to Invest in Sri lanka Market, which has made the Investors in Sri lanka scared. Foreign Investors buying the important companies and the Fundamentals in Sri lanka. After 2010, Foreign Investors have bought 28.2 billion Stocks in 201, Only in Si Lanka which has made us surprise. Indonesia Stock Market 2012, Negative Trading have affected the Turn Over and the GDP of Indonesia. But the Local Traders, wants to Invest more in the Indonesia Stock Market. Last few months. Only Indonesia Market having the Negative Movement, but the cause is from Global Market. Bank Stocks like Bank Mandiri has been helping the Financial Sector to become advance as 7.2. So we knew in India, it had been little negative movement in 2011. But in 2012 it has started to flow nicely which is good news for our Indian Stock Traders. We found a result in 2011 Survey, the Return Ratio of Global Market Since 2010 to 2011 is 20% but first 5 Countries which made nearly 20% and above Return Ratio in Stock Market were Denmark (26.1%),Turkey(22.3%),USA(19.6%)Philippines(18.0%) and Belgium(15.8%) As we know, 2012 was good to India and the movement was very flow, traders were beneficial and more and more trades happened in India. Widely 2011 was crashed. Every Month Traders had a thought of flow movement but the whole year was in Negative movement. Anyway Investors believe that Market will turn one day. So we hope it would be 2012 and to compare with 2011, it has been good movement till this month (August). We believe this will continue forever-by banknifty.com!

Small Cap Stock, Obee’s Franchise Systems Inc., Featured In Audio Interview At Smallcapvoice

To listen to the audio interview featuring small cap company Obee’s Franchise Systems, Inc. (OTC Pink Sheets: OBFM) with interviewee Peter Brown please go to our website, listed in the resource box.

Obee’s Soups Salads & Subs is owned by Obee’s Franchise Systems Inc., Obee’s currently has over 50 restaurants open and in development across 21 states. The company has commitments to open over 1,000 additional locations over the next ten years. The chain has won numerous local and regional awards for its food menu and service.

Obee’s Franchise Systems, Inc., (OTC Pink Sheets: CYPW) is an OTC Pink Sheets listed small cap stock company, who recently announced that the first restaurant in Port St. Lucie, Florida has been sold by the company’s Area Developer for St. Lucie county. The obee’s(R) soups, salads & subs, located 10075 S. Federal Highway in the Port St. Lucie Town Center has recently been sold by Bruce Campbell to Mr. and Mrs. Ronaldo Silva. The transaction now clears the way for Obee’s Franchise Systems, Inc. and Mr. Campbell to begin selling new franchises in the territory.

‘Bruce made a very prudent decision when he first agreed to be an area developer for our company,’ explained Peter Brown OBFM President. ‘He decided that instead of immediately selling franchises of a restaurant brand that at the time was unknown in this area, he would instead operate the first location himself and thus become an expert. He has done just that and now we’re ready to assist him in every way possible.’

About Small Cap Voice

Small Cap Voice offers small cap & OTC investor relations services, dedicated to ensuring its client companies gain valuable exposure in the small cap and OTC markets. Through internet interviews, conference calls, emails, investment newsletters, small cap & OTC company news and placement on financial web sites Small Cap Voice creates a consistent presence in the public eye for their clients.

Two Famous Franchise Companies Of United State

Owning franchises in the USA is exact one way to create money for yourself and for your concern. There are complete sorts of motives why anyone might want to invest in a franchise on their own, and there certainly are few accepted franchises in the United States.

If you have ever wanted to know about what’s required when owning a franchise of a certain group then here is the knowledge that you require. Here’s a trivia inquiry that you can catch home to your family, although: what franchise has been ranked #1 many times over? You possibly could very well presume what it is, and if you were thinking McDonald’s Restaurant you were closely right. There have several times when McDonalds Restaurant has been ranked #1 for the food category it’s been placed in, but here are some other interesting facts about owning a McDonald’s franchise:

The McDonald’s Franchise

McDonald’s Corporation is one of the world’s largest chain of hamburger fast food restaurants, serving nearly 47 million customers daily and more than 11,000 McDonald’s franchises all over the United States.

McDonald’s has seen enormous growth in the restaurant level over dozens of times and it has basically created a world filled with Chicken McNuggets, Big Macs, and Ronald McDonald characters.

In order to have a McDonald’s franchise about the only thing that is essential of the franchisee is to have a cash liquidity value of about $100,000. In addition, the franchise fee for owning a McDonald’s is set right at about $45,000 and the total investment that one is required to put forth when creating a McDonald’s franchise restaurant altogether is somewhere between half-a-million dollars and one-and-a-half million dollars.

Burger King

Burger King is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company started as a franchise restaurant chain, based in Jacksonville, Florida in 1953.

The franchise fee is more, the total franchise investment is more, but the only thing that is less is actually the royalty fee, which is just around five percent. Burger King franchise price exact double what a McDonald’s franchisee is required to have offered and pay.

These are two of the most accepted franchises throughout the United States. The McDonald’s Corporation is definitely the best one, but the comparison up against their fast food restaurant rival, Burger King, is interesting as well.

The complexities of the subject matter within this article strive to give you a better look at what this subject is all about.