The Reasons Why Direct Mail Marketing is Still Very Effective It is typical most of the owners of the business companies are doing their best to become successful in the business world, and that can be done by using the best marketing and advertising strategies or tools. Advertising mail is definitely one of the best and the most traditional way of marketing their business, and such tool can also be called in various ways such as junk mail from its recipients or receiver, direct mail from its sender, admail, and mailshot. The process of delivering a postal mail that contains the advertising or marketing materials of an organization or business company is the definition of advertising mail. The examples of the advertising or marketing materials used in advertising mails includes commercial merchandising materials, coupon envelopes, advertising circulars, plastic mailers, CDs, catalogs, brochures, postcards, free newspapers, special offers, sales letters, newsletters, and credit card applications that are pre-approved. The advertising mail or direct mail are typically being delivered to businesses or establishments and residential homes. Aside from the business companies, some other organizations that uses direct mail as a form of marketing includes charities, political campaigns, and non-profits political campaigns. Direct mail marketing is considered as the best and the most perfect opportunity of the business company, that is if they want to get in touch with their future or possible clients or customers about their recent coupons, products and services. The businesses or organization who plans to try advertising mail marketing or direct mail marketing for their business should first understand their target clients or customers; target their ideal customer by impressing them with their advertising materials; create or produce a mailing list, as well as create a direct mail message; and pick a mailing list type, like specialty list, custom mailing list, and cloned list. The reasons as to why the direct mail marketing is still effective up to this day and age is because it is personal, in which the companies or organizations can add some personal touch and can address their customers or clients by their name; it is also integrated, in which it can be integrated easily with the use of social, media and internet; it is accountable, in which it can provide them the ability to take track of the success of their campaign; it is targeted, in which they can choose when and to whom their advertising mail will be sent; and it is tangible, in which the clients or customers can physically hold the advertising mail in their own hands. The people who wants to learn more about direct mail marketing can check out the internet for some details or information, or ask the help of the ones who specializes in using such marketing tool.